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MOJO = STYLE

“Style is merely the outside of content. And the content is the inside of style.” JeanLuc Godard


The purpose of life is to bring into the world a system of novel forms that reflect the constraint of a single will or viewpoint. Style. Style means nothing less than a whole a whole new way of doing… Read More
MOJO = STYLE

“Style is merely the outside of content. And the content is the inside of style.” JeanLuc Godard


The purpose of life is to bring into the world a system of novel forms that reflect the constraint of a single will or viewpoint. Style. Style means nothing less than a whole a whole new way of doing things. Life is composition, and style is what our lives are about.

BRAND = THEME


As brands become platforms and links, they get used and abused. people want to make them their own – which means they may no longer be the same everywhere. Brand becomes not one tune, but a theme with variations.

“Nothing is more important, more necessary than to give style to one’s character.” Nietzsche

BRAND LIFESTYLE

Our Mission is to shape the lives of the brands we lead and the world in which we live. Read Less
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