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The brand works like a family coat of arms: it characterizes and qualifies it. So that, among the multitude of other brands, it is highly legible and imbues meaning in the public. It's not just the symbol that does this work, but rather an entire unitary visual identity program that extends across all manifestations of the organization. Thus, communication will be systematized and based on strategic guidelines (big idea). Its preparation requires time, research and scientific analysis. - LOGOTYPE - COLOR PALLETE - BRAND GRAPHICS - TYPOGRAPHY - BRAND BOOK
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