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After 13 years working as an art director in advertising agencies (Delvico Bates, S,C,P,F,…, Vitruvio Leo Burnett, FCB Tapsa, Sra. Rushmore), for brands like BMW, adidas, Evax, Coca Cola, Canal+, Pepsi, Lancia, ONCE, PhotoEspaña, Siemens and Vodafone, in late 2006 I decided to start an own business and join Merche Alc… Read More
After 13 years working as an art director in advertising agencies (Delvico Bates, S,C,P,F,…, Vitruvio Leo Burnett, FCB Tapsa, Sra. Rushmore), for brands like BMW, adidas, Evax, Coca Cola, Canal+, Pepsi, Lancia, ONCE, PhotoEspaña, Siemens and Vodafone, in late 2006 I decided to start an own business and join Merche Alcalá: Estudio m Barcelona (graphic design + architecture) - www.m-m.es

Because we are convinced that if you think about a brand together, from the beginning, from every possible perspective, building one discipline on the other, the brand identity becomes really consistent. Imagine what an architect can see in a packaging, or a graphic designer in a wall. We always try to have an emotional link to the costumer, with much more subtle and intangible languages. Call it a feminine approach :)
Some really interesting projects came to light in the last 10 years: Happy pills (candy store), Eyescream & friends (monster ice cream with eyes), Plom (art gallery for kids), I+Drink (cocktails and more), Little Big Kids (creative school), etc. Besides this shared projects, I love working for brands mainly in corporate identity projects, packaging and editorial design.

Right now we are developing a range of product designs, that hopefully will be available for shopping online very soon. Stay tuned! Read Less
London Festival 1996 (Pascó)
FIAP 1997 gold (Médicos sin Fronteras)
FIAP 1997 silver (Grin’s “Tatuaje”)
FIAP 1997 silver (Indo)
FIAP 1997 silver (Viladomat)
San Sebastián 1997 silver (Viladomat)
FIAP 1998 gold (Médicos sin Fronteras)
FIAP 1998 bronze (Turismo de Túnez)
FIAP 1998 bronze (Hymsa, Mujer 21)
San Sebastián … Read More
London Festival 1996 (Pascó)
FIAP 1997 gold (Médicos sin Fronteras)
FIAP 1997 silver (Grin’s “Tatuaje”)
FIAP 1997 silver (Indo)
FIAP 1997 silver (Viladomat)
San Sebastián 1997 silver (Viladomat)
FIAP 1998 gold (Médicos sin Fronteras)
FIAP 1998 bronze (Turismo de Túnez)
FIAP 1998 bronze (Hymsa, Mujer 21)
San Sebastián 1998 silver (Evax “aparatos”)
Cannes 2001 gold (BMW “Mano”)
CdeC 2001 Print (Adidas “Grúa”)
CdeC 2001 Print (Adidas “Basura”)
CdeC 2001 Print (Adidas “Mago”)
CdeC 2001 Print (BMW “Corazón”)
CdeC 2001 Print (BMW “Reloj”)
CdeC 2001 TV (BMW “Mano”)
CdeC 2001 TV (BMW “Paisajes”)
San Sebastián 2001 Gran Premio de TV (BMW “Mano”)
San Sebastián 2001 TV gold (BMW “Mano”)
San Sebastián 2001 Premio de la Prensa (BMW “Mano”)
San Sebastián 2001 TV bronze (BMW “Paisajes”)
San Sebastián 2002 TV silver (Photoespaña)
Premio al Anunciante del Año 2002 (BMW “Mano)
Gran premio a la eficacia 2002 (BMW “Mano)
CdeC 2002 Print (Adidas)
CdeC 2002 Print (Delfuego)
CdeC 2002 TV (BMW)
CdeC 2002 TV (Photoespaña)
Premio Fad de Interiorismo 2010
Restaurant & Bar Design Awards 2013
Laus 2014 (Silver Creatividad publicitaria “Solvia posicionamiento”)
Laus 2014 (Bronze Diseño gráfico “Solvia posicionamiento”)
Laus 2015 (Creatividad publicitaria “Burbuja”)
Laus 2015 (Creatividad publicitaria “Pájaros”)
Laus 2015 (Creatividad publicitaria “Flores”)
CdeC 2014 (Dirección de arte Solvia “Barrio”)
CdeC 2014 (Dirección de arte Solvia “Olas”)
CdeC 2014 (Ilustración Solvia “Barrio”)
CdeC 2014 (Ilustración Solvia“Olas”)
CdeC 2014 (Ideas “Campaña posicionamiento”)
CdeC 2015 (Oro Dirección de arte Solvia “Pájaros”)
CdeC 2015 (Oro Dirección de arte Solvia “Casas con flores”)
CdeC 2015 (Oro Dirección de arte Solvia “Burbujas”)
CdeC 2015 (Bronce Mejor uso de la ilustración Solvia “Pájaros”)
CdeC 2015 (Bronce Mejor uso de la ilustración Solvia “Casas con flores”)
CdeC 2015 (Bronce Mejor uso de la ilustración Solvia “Máquina de escribir”) Read Less
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