Projects are usually developed by us in the following 3 phases:
- 1) Research & audit,
- 2) Design,
- 3) Deliverables
1) Research & audit:
Once briefed by the client and the business problem identified, we will collect and analyse internal and external data. This is the starting point for mapping out the opportunities, sources of disruption and potential strategic direction.
The research method we apply is: desk research, from a designers point of view.
All other research methods such as internal surveys, market research, stakeholder interviews, focus groups, workshops, site visits, behavioural profiles, journey mapping, and more, we will gladly receive from the client if available.
This phase ends with a Slide Presentation, delivered online if desired and sent as a PDF via email or file sharing platform.
2) Design:
We will design 3 creative concepts, within the brand’s guideline, with a central story/idea/message.
This will be our 1st Design Presentation.
The chosen option will be fully developed and refined, with a clear visual connection with other elements of the visual identity.
Brand elements, legal copy requirements, product information, and other relevant details are incorporated and revised by client.
Low resolution renders will be used throughout the process.
Food photo digital edition with high resolution for printing is included.
4 to 6 revisions are standard procedure.
3) Deliverables:
Preparation of final artwork for print according to required specifications.
This includes proper dimensions, high resolution, color mode, file format and technical requirements specified by the client or printing vendor.
1 to 2 revisions are standard procedure.
Final artwork will be provided to the client via email or file sharing platform.
IMPORTANT. None of the following are included:
copy, images, illustrations, high resolution scans, stock photography, photo shoots or photo productions, fonts, schematics, dielines, printed material, spelling correction and high resolution renders or 3d mockups.
This description is not a contract or a bill. It is our best guess at the total price for the services described above. Process may vary depending on specific project requirements. Once discussed with client and a quote approved, a detailed proposal will be delivered.