Katya Gorbova

This service is for brands who need to elevate their social media presence. We’ll collaborate to extend your brand into specifics of social media platforms for maximum impact. The benefits of using social media design: - Visual, memorable anchor. Unified graphics make it easier for your current and potential clients to remember your brand, fostering trust. - Navigation. Visiting your page, it will be easy to understand the benefits of your brand. - Speed of perceived benefits. Well-thought-out design is grasped in seconds, is easy to perceive, whereas text requires more involvement and effort, potentially losing prospective clients. - Content suitable for the brand's character. Thoughtful design of posts combined with photo/video content reflecting the character of your brand creates a cohesive image for clients, building trust and engagement. What is included? 1. Brand Strategy Call 2. Brand Strategy Presentation (2 x Revisions) 3. Avatar 4. Highlights Covers 5. Post Styling Guidelines 6. Photo/Video Style Guidelines 7. Templates for post categories 8. Templates for stories 9. Templates for reels

A strategic branding identity package for brands who are ready to invest in a consistent visual identity, built with a design strategy and accompanying marketing collateral. We’ll collaborate to create a brand for your business that’ll be tailored to your business needs. My design approach involves a comprehensive analysis of a company's brand, incorporating a meaningful design strategy, including: 1. Its brand story 2. History and hidden meanings behind the brand name 3. The brand’s character, involving an examination of the target audience, values, character, the product/service's purpose for the audience, pricing policy, competitors, competitive advantage, etc. This approach helps companies distinguish themselves from competitors, develop a clear message that resonates with the target audience, and establish a successful brand that effectively communicates its unique mission, values, and business goals. What is included? 1. Brand Strategy Call 2. Brand Strategy Presentation (2 x Revisions) 3. Brand Identity Presentation (2 x Revisions) 4. Full Cohesive Logo Suite 5. Graphic Technique 6. Font Pairings 7. Colour Palette 8. 2-5 Collateral Designs (Digital / Print) 9. Brand Guidelines 10. Brand Print and Web-Ready Files (ai, eps, png, jpg&pdf)