Born and raised in Southern California, Joseph could draw from a young age, and as a teenager, he began freelancing as an illustrator for a national publication. Design mentors early in Joseph's life would convince him that he had talent in graphic design and his love for typography, layout and negative space was … Read More
Born and raised in Southern California, Joseph could draw from a young age, and as a teenager, he began freelancing as an illustrator for a national publication. Design mentors early in Joseph's life would convince him that he had talent in graphic design and his love for typography, layout and negative space was born. Joseph was invited to attend a cartooning workshop at the once-standing Hanna-Barbera Studios before he took classes at L.A. Valley College in art and graphic design which helped him understand some of art history, as well as general design theory in terms of negative space, type, color, etc. His training began at a time when specing type and cutting rubylith was the norm, so it was important to sketch out an idea before diving into the creation of any artwork. Art boards were created by hand and not by a computer. Joseph began his career at the bottom as a production artist and would later work his way up to art director before computers were everywhere.
Early in his career, Joseph would earn the position of Design Director for the Los Angeles office of one of the largest PR firms in the world, Hill and Knowlton, Inc. During his tenure, Joseph was responsible for managing, directing and overseeing the implementation of an in-house design division that would service clients in H&K's Los Angeles, Orange County, Sacramento and Detroit offices.
Later, Joseph would make a successful transition into entertainment as a key artist and graphic designer. Joseph would again start at the bottom by first creating key art and package design for Image Entertainment where he would learn and practice various key art techniques. Less than a year after joining Image, Joseph would go on to serve as an art director for Lionsgate Home Entertainment where he would sharpen and expand his skills even more. Later, he would be hired to consult as art director for NBCUniversal, Warner Bros. and Sony Pictures studios, creating key art, advertising and promotional collateral for shows on major networks, including, but not limited to, Charlie's Angels, Human Target and The Big Bang Theory.
In 2009, two major projects featuring artwork Joseph created, for two different studios, each won a Silver Promax/BDA Award in their categories – one for The NBC Agency (Best Tie-In) and the other for Warner Bros. Worldwide Television (Best Printed Self-Promo).
Today, Joseph continues to consult for individual clients and agencies -- both in entertainment and consumer advertising. Recently, Joseph has been working directly with independent directors, writers and producers who need amazing artwork to help tell their stories or sell their ideas. To view Joseph's profile on LinkedIn, please click here. Read Less