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A lot of people have knives, but that doesn't mean they're surgeons...

I'm a business-minded pixel surgeon who has been specializing in user-interface, and web design for over 15 years.

I've done design work for Fortune 100s, worked on experimental touch, and gesture based user-interfaces for a prestigious scie… Read More
A lot of people have knives, but that doesn't mean they're surgeons...

I'm a business-minded pixel surgeon who has been specializing in user-interface, and web design for over 15 years.

I've done design work for Fortune 100s, worked on experimental touch, and gesture based user-interfaces for a prestigious scientific research institution.

Lastly, I've done design work for my own startups for which I've raised capital and exited.

I find design inspiration in biology, and self-organizing systems.

Beautiful chaos.

Finally, I'm not as serious and self-indulgent as this may suggest. I just have a huge passion for design. :) Read Less
Design is not simply decoration.

Design is not merely a set of organized visual cues - shape, color, orientation of objects, blinking, opacity and so on.

Design is the product to your customer.

Imagine going to a fine restaurant and when you begin to order the chef pulls you into the kitchen and begins to metic… Read More
Design is not simply decoration.

Design is not merely a set of organized visual cues - shape, color, orientation of objects, blinking, opacity and so on.

Design is the product to your customer.

Imagine going to a fine restaurant and when you begin to order the chef pulls you into the kitchen and begins to meticulously take you through the details of how he is going to cook your food.

The chef gets into every single detail of the meal and you're starving.

All you wanna do is eat. You don't want to be bothered with the details of how it's cooked.

Technology, user-experience, and user-interface is design is analogous.

Your customer doesn't care about the technical underpinnings of your software. The customer wants an elegant, if not pleasurable experience using your software.

Again, design is the product to the customer, and thus, I design accordingly.

I'm a user-centered designer who focuses on deep empathic understanding of the user, clearly defining the right utilitarian goals of target users, and lastly, determining the correct synthesis of aesthetics that move users to goals in the most elegant way possible.

I do this naturally and quickly through the lens of a hyper focused design and business mind. Read Less
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