Jonathan McVinish
Digital Creativity/Creative Direction
Distrito Federal, Mexico
5561341512
be.net/jonathanMcvinish
Colombian with 37 years of age, 7 of them in Mexico. Degree in Graphic Design, Animation and Multimedia from LaSalle College in Colombia. Born in the digital field where he acquired skills in programming, UX and UI. His career spread among agencies such as: Leo Burnett Col, Proximity BBDO Col, JWT Mexico, Flock Linked by Isobar, Head of Creative in KTBO and currently Head of Creative in DraftLine – Grupo Modelo / AB InBev México . His career has transformed him into a full stack creative, bringing to life projects that combine traditional media to brand experiences with technological innovation. In over 15 years of experience, he has co-created ideas that have been recognized at festivals such as: Cannes Lions, Webby Awards, D&AD, El Ojo de Iberoamerica, IAB MIXX, Effie and Clio. Nowadays, his biggest satisfaction and one of his biggest challenges has been to form and consolidate the creative vertical of draftLine México, in less than 3 month, where he has had the opportunity to lead projects, 100% based on data to create dynamic and personalized content, maintaining a constant optimization process to achieve the best business results. This year he and his team won 5 awards in El Ojo de Iberoamérica for the fist time in the history of draftLine México.
He has experience leading creative and strategic projects for clients such as: Google, YouTube, AB inBev, Kellogg LATAM, Mattel LATAM, Ricolino (Bimbo), Vans, among other. His greatest passion is to make ideas come true and he is always on the move, looking for a creative evolution for him and his team.
Hi also has had de honor to be part of the jury at Webby Awards in 2018 and 2019, Circulo Creativo de México in 2019, El Sol de San Sebastian 2019, IAB MIXX México 2019 and EFFIE LATAM 2020.
He has experience leading creative and strategic projects for clients such as: Google, YouTube, AB inBev, Kellogg LATAM, Mattel LATAM, Ricolino (Bimbo), Vans, among other. His greatest passion is to make ideas come true and he is always on the move, looking for a creative evolution for him and his team.
Hi also has had de honor to be part of the jury at Webby Awards in 2018 and 2019, Circulo Creativo de México in 2019, El Sol de San Sebastian 2019, IAB MIXX México 2019 and EFFIE LATAM 2020.
Work Experience
Wunderman Thompson
General Creative Director
October 2021
- Present
Mexico City, Mexico
Proximity Colombia
Senior Web Designer
Creativity and design of digital proyects.
March 2010
- June 2013
Bogota, Colombia
Leo Burnett Colombiana
Senior Web Designer
Creativity and design of digital proyects.
April 2007
- March 2010
Bogota, Colombia
Pixel Group
Web Designer
Creativity and design of digital proyects.
February 2005
- March 2007
Bogota, Colombia
Microtel International INC
Web Designer
Design and development of different advertising pieces.
January 2004
- February 2005
Bogota, Colombia
LaSalle College
Web Designer
Design and development of different advertising pieces.
June 2003
- January 2004
Bogota, Colombia
Education
Lasalle College
Graphic Design, Animation and Multimedia
Beca de excelencia mejor promedio
Diseño Gráfico, Animación y Multimedia
2° CUATRIMESTRE 2003
Diseño Gráfico, Animación y Multimedia
2° CUATRIMESTRE 2003
January 2003
- July 2004
Colombia
Languages
Español (Native),
English (Advanced),
Awards
Creative Circle Awards - The Advertising Creative Circle
Grand Prix
2019
Festival NOVA De La Publicidad Colombia
1 Bronze for Viral Campaign
2009
Festival NOVA De La Publicidad Colombia
1 Silver for Viral Video
2009