Colombian living in Mexico for more than 10 years. Degree in Graphic Design, Animation and Multimedia from LaSalle College in Colombia. Born in the digital field where he acquired skills in programming, UX and UI. His career spread among agencies such as: Leo Burnett Col, Proximity BBDO Col, JWT Mexico, Flock Linked by Isobar, Head of Creative in KTBO, Creative VP in DraftLine – Grupo Modelo / AB InBev México . His career has transformed him into a full stack creative, bringing to life projects that combine traditional media to brand experiences with technological innovation. In almost 20 years of experience, he has co-created ideas that have been recognized at festivals such as: Cannes Lions, Webby Awards, D&AD, El Ojo de Iberoamerica, IAB MIXX, Effie and Clio. Nowadays, his biggest satisfaction and one of his biggest challenges has been to form and consolidate the creative vertical of draftLine México, in less than 3 month, where he has had the opportunity to lead projects, 100% based on data to create dynamic and personalized content, maintaining a constant optimization process to achieve the best business results. This year he and his team won 5 awards in El Ojo de Iberoamérica for the fist time in the history of draftLine México.
He has experience leading creative and strategic projects for clients such as: Google, YouTube, AB inBev, Kellogg LATAM, Mattel LATAM, Ricolino (Bimbo), Vans, among other. His greatest passion is to make ideas come true and he is always on the move, looking for a creative evolution for him and his team.
Hi also has had de honor to be part of the jury at Webby Awards in 2018 and 2019, Circulo Creativo de México in 2019, El Sol de San Sebastian 2019, IAB MIXX México 2019 and EFFIE LATAM 2020.
Wunderman Thompson
General Creative Director
October 2021
- Present
Mexico City, Mexico
Head of Creative
May 2019
- October 2021
Mexico
Head of Creative
July 2017
- May 2019
Mexico
Creative Director
November 2015
- July 2017
Mexico
Creative Director
March 2014
- October 2015
Mexico
Digital Creative Director
December 2013
- March 2014
Colombia
Digital Creative Director
June 2013
- November 2013
Distrito Federal, Mexico
Senior Web Designer
Creativity and design of digital proyects.
March 2010
- June 2013
Bogota, Colombia
Senior Web Designer
Creativity and design of digital proyects.
April 2007
- March 2010
Bogota, Colombia
Web Designer
Creativity and design of digital proyects.
February 2005
- March 2007
Bogota, Colombia
Microtel International INC
Web Designer
Design and development of different advertising pieces.
January 2004
- February 2005
Bogota, Colombia
Web Designer
Design and development of different advertising pieces.
June 2003
- January 2004
Bogota, Colombia
Digital Creativity
April 2012
-
Saltillo, Mexico
Graphic Design, Animation and Multimedia
Beca de excelencia mejor promedio
Diseño Gráfico, Animación y Multimedia
2° CUATRIMESTRE 2003
January 2003
- July 2004
Colombia
Gold - Bebidas alcohólicas
2020
Bronze - Acompañamiento en el aislamiento
2020
Bronze - Entretenimiento y capacitación online
2020
Creative Circle Awards - The Advertising Creative Circle
Grand Prix
2019
Bronze - OOH Interactivo
2016
Bronze - Effectiveness
2015
Bronze - Digital Campaing
2015
Gold Record - The Crunch Download Enjambre
2014
1 Silver - Direct - Lend Your Leg 2012
2013
1 Silver - Engagement - Lend Your Leg 2012
2013
1 Silver - Charity and Not for Profit
2012
1 Bronze - Best Integrated Campaign Led by PR
2012
1 Gold - Social Transformation
2012
1 Gold - Shopper Marketing
2012
1 Bronze - Relationship marketing
2012
Official Honoree - Events Website
2012
Nominee - Email Marketing
2012
Official Honoree - Best Home/Welcome Page
2012
Winner - Email Marketing
2011
1 Gold - Integrated campaign
2011
1 Gold - Out of Home
2011
1 Bronze - Integrated campaign
2011
1 Bronze for Viral Video
2010
1 Bronze for Viral Video
2010
Festival NOVA De La Publicidad Colombia
1 Bronze for Viral Campaign
2009
Festival NOVA De La Publicidad Colombia
1 Silver for Viral Video
2009
1 Gold for Best Use of Media
2008
1 Gold for Best Web page
2008