Strength in Stories
Each team member was responsible for different aspects of the campaign. I was involved with the development of the campaign website, jQuery scroller banner ads, and a web-based infographic.
The website serves multiple functions within the overall concept for the campaign. The website plays arole as a communication hub for the campaign. In addition, the website is meant to be educational about the voting process and will reiterate the call to action for the campaign which is to have Asian-Americans vote on Tuesday, November 6, 2012 in the upcoming U.S. Presidential election. To encourage increased interactivity with the website by Asian-Americans, a blog component is included on the website where Asian-Americans will be encouraged to “share their stories” about their communities online.
The campaign website was built using the Wordpress 2011 theme was modified to adhere to campaign style and branding standards developed by Kelsey Scherer. Website features include integration with social media for the campaign, resyndication of campaign motion graphics and PSAs developed by team members, as well as information and videos from other websites with information relevant to our campaign.
The web-based infographic was created using an infinite (parallax) scroller using modified code by Mauro Macchiaroli and Javier Gonzalez of Iutopi Creative Land. This infographic was also designed to reiterate the campaign call to action and emphasize the campaign messaging. In addition, like the jQuery scroller, it will include components that will drive traffic to the website. The infographic features vector graphic imagery created by July Ospina.