The Dutch are a punctual people, but in the provinceof North-Brabants there is a phrase allowing for an exception to this:'Brabants Kwartiertje' (Brabant quarter-hour), which is invoked or rememberedwhen appointments don't quite line up.

Dutch designer Coen van Hamhas in fact designed a watch around this principle. As he explains it,"[Brabants Kwartiertje] doesn't mean being late for an appointment, itmeans giving people the attention they deserve. In practice, this subtle watchor clock gives you a moment to focus on what's really important: time for eachother. And if that means you’re a bit late for the next meeting, then that’sjust the way it is."
 
This watch has a red quarter hand, moving along withthe black big hand.

COEN!?
Coen van Ham (1971) is a Dutch conceptual designer,architectural designer and source of creative inspiration. He studied at therenowned Design Academy in Eindhoven.
COEN! is one of the leading agencies in theNetherlands on account of its innovative concepts, stunning designs andinspiring workshops. His style is colourful, graphic, sober and communicating.           
 
COEN! shapes and guards over identity. Designs foryour works of art, corporate identity, product and
interior are all based in a powerful and uniqueconcept. Designs by Coen van Ham have been
included in several design and art collections. Hiswork was shown in a diverse range of exhibitions
worldwide. Coen’s work has been featured in numerousmagazines and books.