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The communication objectives of this campaign were to persuade potential prospects to choose Wall Street English. The idea has started from the k… Read More
The communication objectives of this campaign were to persuade potential prospects to choose Wall Street English. The idea has started from the key concept “Change your Future” to express the opportunities that Wall Street English can offer to students to open up to the world, to new job opportunities and experiences. The campaign wanted to be inspirational and motivate students to set ambitious goals and achieve them. Read Less
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The communication objectives of this campaign were to persuade potential prospects to choose Wall Street English. The idea has started from the key concept “Change your Future” to express the opportunities that Wall Street English can offer to students to open up to the world, to new job opportunities and experiences. The campaign wanted to be inspirational and motivate students to set ambitious goals and achieve them.
CREATIVE DIRECTORS: Stefania Siani, Federico Pepe
DEPUTY CREATIVE DIRECTORS: Valentina Amenta, Davide Fiori
ART DIRECTOR: Luca Guarini
COPYWRITER: Luca Capece
ILLUSTRATORS: Davide Calluori, Daniele Tribi