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I started my career as a copywriter dictating a letter to Santa Claus to my mom: I asked for a reindeer. When I found an ugly doll as my Christmas present I understood I had to work harder on my communication skills.

Years later, with a diploma in copywriting from the Accademia di Comunicazione, I landed my first… Read More
I started my career as a copywriter dictating a letter to Santa Claus to my mom: I asked for a reindeer. When I found an ugly doll as my Christmas present I understood I had to work harder on my communication skills.

Years later, with a diploma in copywriting from the Accademia di Comunicazione, I landed my first job at Lowe. But like every first time, it didn't last long. The year was 2008.

That same year, I moved to JWT as a junior writer for Nokia and Coca-Cola and one year later it was time to pack my bags again to join Havas as a primary writer on the Citroen account.

As a believer in always asking ‘What Next?’, in 2011 I joined Publicis as a senior copywriter, working on high profile accounts like Renault, UniCredit and Heineken, helping build Publicis Milan's reputation both as a lead creative agency in the network and a favored destination for the Italian creative community.

In 2013, my work with Heineken on ‘The Candidate’ campaign put me at the top of the list of Italian creatives and, for the first time, worthy of a place on stage at the Cannes Lions Festival.

A year later, as a member of ADC Italy and with over 100 national and international awards (including a place in the Guinness World Records), I got promoted to Associate Creative Director on big accounts like Heineken and Campari.

Despite that, today I'm still thirsty and working hard on my writing: I need to please my inner child. Read Less
  • Associate Creative Director
    Publicis — Milan, Italy
  • Copywriter
    Publicis — Milan, Italy
  • Copywriter
    Euro RSCG — Milan, Italy
  • Copywriter
    JWT (J. Walter Thompson) — Milan, Italy
  • Copywriter
    Lowe — Milan, Italy
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picci.michele@gmail.com
A-List Hollywood: 1 silver, 1 bronze
Art Directors Club of Europe: 1 grand prix, 2 silvers, 2 nominations
Art Directors Club of Italy: 2 golds, 6 silvers, 4 bronzes, 12 shortlists
Art Directors Club of France: 1 shortlist
Cannes Lions: 1 gold, 3 silvers, 2 bronzes, 14 shortlists, 1 national diploma
Clio: 1 gold, 1… Read More
A-List Hollywood: 1 silver, 1 bronze
Art Directors Club of Europe: 1 grand prix, 2 silvers, 2 nominations
Art Directors Club of Italy: 2 golds, 6 silvers, 4 bronzes, 12 shortlists
Art Directors Club of France: 1 shortlist
Cannes Lions: 1 gold, 3 silvers, 2 bronzes, 14 shortlists, 1 national diploma
Clio: 1 gold, 1 silver, 1 bronze, 1 shortlist
Cristal: 1 grand cristal, 1 cristal, 2 sapphires, 1 emerald, 4 shortlists
D&AD: 1 mention, 2 in book
Epica: 1 gold, 1 silver, 4 bronzes
Eurobest: 3 silvers, 7 bronzes, 6 shortlists
FAB: 3 golds
Grandprix advertising strategies: 1 grand prix
Guinness World Records: 1 in book
Italian Young Lions: 2 golds
London International Advertising: 1 gold, 1 silver, 2 shortlists
M&M: 1 gold, 1 shortlist
New York Festival: 1 grand prize, 2 first prizes, 1 third prize, 3 finalists
One Show: 2 merits
The Cup: 3 golds
The Internationalist: 1 grand prix
WPPED: 1 crème de la crème Read Less
Member since: Oct 20, 2010