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After a degree in Events Sponsorship with a thesis about the Heineken Jammin’ Festival, a master's degree in Events Management in Barcelona and a diploma in copywriting at the Accademia di Comunicazione, in 2007 Michele Picci began his career as creative in Lowe, JWT and Havas.

In 2011 he joined Publicis in the… Read More
After a degree in Events Sponsorship with a thesis about the Heineken Jammin’ Festival, a master's degree in Events Management in Barcelona and a diploma in copywriting at the Accademia di Comunicazione, in 2007 Michele Picci began his career as creative in Lowe, JWT and Havas.

In 2011 he joined Publicis in the role of ACD on high profile international accounts helping build Milan office’s reputation both as a favoured destination for the creative community and a lead creative agency in the network, culminated in the successful acquisition of Heineken global creative account.

In 2013 his work with Heineken on ‘The Candidate’ campaign put him at the top of the list of Italian creatives and, for the first time, worthy of a place on stage at the Cannes Lions Festival.

In 2015 he moved to DLVBBDO as Creative Director to develop and oversee multi-device platforms which led the agency to win its first Clio in history.

In 2017 he came back to Publicis with more than 150 awards in all the major festivals including 8 Cannes Lions and 1 Grand Prix at NYF.

In 10 years Michele Picci served as a juror at the major advertising festivals including Cannes Lions and featured in the New York Times, Forbes, Huffington Post, Mashable and Guinness World Records. Read Less
  • Digital Creative Director
    Publicis — Milan, Italy
  • Creative Director
    BBDO — Milan, Italy
  • Associate Creative Director
    Publicis — Italy
  • Copywriter
    Publicis — Milan, Italy
  • Copywriter
    Euro RSCG — Milan, Italy
  • Copywriter
    JWT (J. Walter Thompson) — Milan, Italy
  • Copywriter
    Lowe — Milan, Italy
View Full Resume
picci.michele@gmail.com
• Italian Cannes Young Lions: 2 golds
• Cannes Lions: 1 gold, 3 silvers, 4 bronzes, 25 shortlists
• New York Festival: 1 grand prix, 2 golds, 2 bronzes, 4 shortlists
• Clio: 3 golds, 1 silver, 6 bronzes, 3 shortlists
• D&AD: 2 pencils, 2 shortlists
• Epica: 2 golds, 1 silver, 4 bronzes
• Eurobest: 1 gold, 3… Read More
• Italian Cannes Young Lions: 2 golds
• Cannes Lions: 1 gold, 3 silvers, 4 bronzes, 25 shortlists
• New York Festival: 1 grand prix, 2 golds, 2 bronzes, 4 shortlists
• Clio: 3 golds, 1 silver, 6 bronzes, 3 shortlists
• D&AD: 2 pencils, 2 shortlists
• Epica: 2 golds, 1 silver, 4 bronzes
• Eurobest: 1 gold, 3 silvers, 13 bronzes, 7 shortlists
• London International Awards: 1 gold, 1 silver, 2 shortlists
• One Show: 4 merits
• Guinness World Records: 1 in book Read Less
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