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Borned in Bari and graduated in Bologna with a thesis in Events Sponsorship about the Heineken Jammin’ Festival, he moved to Barcelona for a master's degree in Events Management and then to Milan for a diploma in copywriting at the Accademia di Comunicazione.

In 2007 he took his first steps into the world of adv… Read More
Borned in Bari and graduated in Bologna with a thesis in Events Sponsorship about the Heineken Jammin’ Festival, he moved to Barcelona for a master's degree in Events Management and then to Milan for a diploma in copywriting at the Accademia di Comunicazione.

In 2007 he took his first steps into the world of advertising working in Lowe, JWT and Havas on clients such as Cassina, Citroen, Coca-Cola, Heineken, Nestle, Nokia and Unilever.

In 2011 he joined Publicis working on high profile accounts like Campari, Renault, UniCredit and Heineken, helping build Publicis Milan's reputation both as a favoured destination for the creative community and a lead creative agency in the network, culminated in the successful transition of Heineken global creative account from W+K to Publicis.

In 2013 his work with Heineken on ‘The Candidate’ campaign put him at the top of the list of Italian creatives and, for the first time, worthy of a place on stage at the Cannes Lions Festival.

In 2015 he moves to BBDO as Creative Director with more than 150 awards in all the major national and international festivals including a place in the Guinness World Records. Read Less
  • Creative Director
    BBDO — Milan, Italy
  • Associate Creative Director
    Publicis — Italy
  • Copywriter
    Publicis — Milan, Italy
  • Copywriter
    Euro RSCG — Milan, Italy
  • Copywriter
    JWT (J. Walter Thompson) — Milan, Italy
  • Copywriter
    Lowe — Milan, Italy
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picci.michele@gmail.com
Cannes Lions: 1 gold, 3 silvers, 4 bronzes, 16 shortlists, 1 national diploma
Clio: 1 gold, 1 silver, 4 bronzes, 2 shortlists
D&AD: 1 mention, 2 in book
Epica: 1 gold, 1 silver, 4 bronzes
Eurobest: 3 silvers, 9 bronzes, 6 shortlists
Guinness World Records: 1 in book
Italian Young Lions: 2 golds
London Internationa… Read More
Cannes Lions: 1 gold, 3 silvers, 4 bronzes, 16 shortlists, 1 national diploma
Clio: 1 gold, 1 silver, 4 bronzes, 2 shortlists
D&AD: 1 mention, 2 in book
Epica: 1 gold, 1 silver, 4 bronzes
Eurobest: 3 silvers, 9 bronzes, 6 shortlists
Guinness World Records: 1 in book
Italian Young Lions: 2 golds
London International Awards: 1 gold, 1 silver, 2 shortlists
New York Festival: 1 grand prize, 2 first prizes, 2 third prizes, 4 finalists
One Show: 2 merits Read Less
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