WITHIN THE CONCRETE JUNGLE

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  • WITHIN THE CONCRETE JUNGLE
     
    An assignment to create icons using only alphabets, symbols and glyphs from HELVETICA BOLD and further develop into a campaign or promotional poster.
     
    Singapore is one of the smallest country in South-East Asia with a population of more than 5 Million. Due to the limited space of land area, up to 82% of the population lives in HDB (Housing Development Board) Flats. And shopping malls. corporate skyscrapers towers over one another as seen in the Central Business District in Singapore. Hence the term, "Concrete Jungle"
     
    Despite its "Nickname", Singapore has one of the best wild life reserves in the world with various accreditation and accolades and its' Night Safari is the world's first nocturnal zoo.