OLAY launches a new campaign entitled "Your Best Beautiful"

 

“Every day a woman looks at herself in the mirror ten times. You look to see what’s changed. You look to see what hasn’t. You want to see the best version of you — your best beautiful. If beauty is skin deep, then you want deeper skin.”

 

A collaborative assignment with design communication and film students to create and promote the following campaign give our own interpretation of a women's "best beautiful" through a short campaign commercial depicting every woman's desire to wake up every morning at her best. However, It's explores how women wakes up in confidence and feeling comfortable and beautiful. And a series of photographs showcasing how each individual express their "best beautiful".

 

 

Cinematographer: Angelo Tan
Video Editor: Thai Anh Duong