- Domo Yummygato
fun commercials for Vitaene C
- Energy drink advertising in the Middle East is all about manliness and courage. We said: Screw you! And decided to break the category for our client Vitaene C. After all, it's not a typical energy drink, it’s quite healthy. And so it came that we gave birth to a sumo.
I was both writer as well as director for all of these commercials.