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Let's be honest, most people don't take their off-road vehicle off-roading. It's for these people
that we've created this convenient off-road kit.It gets you to the great outdoors and back in less 
than 5 minutes.Without having to travel there at all. 

We based our design on a military-esque medical kit. The entirety of the design tried to convey a
feeling of ruggedness. We did this with a sandblasted matte finish on the box and stenciling the
logo on it.Similarly we had branding that worked combined roughness in texture and clarity through
coding the items.We continued this feel into our Off-Road Guide, injecting some tongue-in-cheek 
humor through descriptions and bold illustrations. To break free from the rigid style of guides,we
used experimental typography to spice up descriptions for each use of the contents, adding another
playful layer in an obvious ironic tone of the kit.
 
 
 
 
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Branding Elements
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The Kit
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The Guide
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Credits

Client: Volkswagen Middle East
Agency: Memac Ogilvy & Mather
Executive Creative Director: Ramzi Moutran
Creative Director: Sascha Kuntze
Art Direction & Design: Irfan Ghani and Jesse Bray
Copywriter: Gavin Stradi
Illustrator: Jagath Nanayakkara
Volkswagen | Instant Off-Road Kit
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Volkswagen | Instant Off-Road Kit

With a limited budget we needed to find an intriguing way to inject a bit of fun, Volkswagen style. Every week journalists receive stacks of broc Read More
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Creative Fields