In our highly advanced society, you would think gender equality is no longer a topic worth talking about. A quick Google search, however, will prove you wrong.
The ‘Autocomplete Truth Campaign’ for UN women sparked a global discussion with simple but shocking facts and made the world realize that there is still a lot to be done.
From most popular story of the week (Fast Company) it quickly became the most shared campaign of 2013 (Adweek), amplified by uncountable news sources (The Guardian, Time Magazine, Huffington Post, Times of India, Elle,… and even the North Korean Times). It made men and women discuss the topic worldwide in news and talk shows on TV, on radio and on thousands of blogs.
This project is the result of great team work between art directors Christopher Hunt, Sabia Fatayri, Leonardo Borges, Copywriter Kareem Shuhaibar and me as the Associate Creative Director.