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Is the Mcdonald's happy meal really happy? This brand project takes on an alternative view of how we see brands around us. Applying Yue Min Jun… Read More
Is the Mcdonald's happy meal really happy? This brand project takes on an alternative view of how we see brands around us. Applying Yue Min Jun's philosophy on to something that surround us at almost every location-Mcdonald's happy meal. " A Smile does not neccessary mean that a person is happy, it could mean something else." Read Less
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Is the Mcdonald's happy meal really happy?
 
Applying Yue Min Jun's philosophy on to something that surround us at almost every location-Mcdonald's happy meal." A Smile does not neccessary mean that a person is happy, it could mean something else."
 
For kids, Happiness comes as easily, unlike how Yue Min Jun views it. Mcdonald's prizes itself to make eating fun for kids, but with times, the Happy Meal seems to be just a mini version of the regular burger meals.
 
There is nothing special about the Happy Meal, apart from the additional toy.
 
Meal times for kids need to be truly happy!
Project deliverables- Packaging, Brochure, Direct Mailer, Poster
 
Direct mailer
Slider that changes and reveals the characters (in relation to the new Happy Meal look; Change)