Applying Yue Min Jun's philosophy on to something that surround us at almost every location-Mcdonald's happy meal." A Smile does not neccessary mean that a person is happy, it could mean something else."

 

For kids, Happiness comes as easily, unlike how Yue Min Jun views it. Mcdonald's prizes itself to make eating fun for kids, but with times, the Happy Meal seems to be just a mini version of the regular burger meals.

 

There is nothing special about the Happy Meal, apart from the additional toy.

 

Meal times for kids need to be truly happy!

Project deliverables- Packaging, Brochure, Direct Mailer, Poster