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Final outcomes for Trekka re-brand project at uni.
Published:
TREKKA CAR HIRE BRANDING
Creative and Art Direction, Graphic Design
This was a university assignment that I completed recently.
The challenge was to re-brand a previously existing commercial New Zealand company.

I was given Trekka - a now discontinued car manufacturer. To breathe life into the brand, I turned it into a car hire company and targeted it towards 18-30 year olds who fall into the hipster category.

Using lots of shapes, textures and old patterns I created this logo and campaign poster for the company.