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Art Director for The Miami Herald & El Nuevo Herald Product Brochures. Brochures were primarily used by sales operation to promote and sell the v… Read More
Art Director for The Miami Herald & El Nuevo Herald Product Brochures. Brochures were primarily used by sales operation to promote and sell the value of both publications. Designed initial mock-ups, layouts and produced final files for printing. Selected and imaged all section fronts, photography and vector graphics. Teamed with two HeraldCreative copy writers and assisted by Herald Newsroom editors. Read Less
Published:
Below are a few views for The Miami Herald Product Brochure. The El Nuevo Herald version (not shown) is available upon request. Full color, 8 die-cut pages, single fold, totaling 16-panels.

I designed and produced two brochures using the same die-cut layout. This was a cost-saving approach towards printing. A total of 8 custom dies were created to produce both versions of the brochure. Size folded: 7"w x 12-1/4", sizes varied in height for each of the 8 pages (up to 19" flat).
Below is the 8-page, printing set-up (totaling 16 panels)



Additional views for this project and the El Nuevo Herald version (Spanish language) of this brochure are available upon request.