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The Miami Herald Extra Card Branding Campaign
Mamie Lingo
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Introductory Direct-Mail package: Envelope, brochure, return envelope.
Brochure cover shown
.
4-panel, die-cut with perforated sign-up form.
Herald Subscriber Rewards Card. Logo and card designed by Mamie Lingo.
Online Extra Card promotional components.
(Shown above) Sample page from Herald Subscription site,
Quarter-page newspaper ad
Half-page newspaper ad
Half-page, Vertical, newspaper ad
Sample monthly Promo Letter, featuring top rewards news and exclusive savings. Monthly direct-mailing included: Promo Letter, Pocket-sized Directory Booklet and Extra Card Newsletter.
Additional project views for this campaign are available upon request.
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The Miami Herald Extra Card Branding Campaign
4
423
1
Published:
January 31st 2011
Mamie Lingo
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Owner
Mamie Lingo
Miami, FL, USA
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The Miami Herald Extra Card Branding Campaign
Art direction includes: initial logo, card design, brochures, POP items, newsletters, pocket directories. ads, online promos, etc. Additional v
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4
423
1
Published:
January 31st 2011
Tools
Illustrator
Stock Photography
Internet
Internet Explorer
Microsoft Word
Creative Fields
Branding
Art Direction
Logo Design
Promo Campaign
photo imaging
collage
Graphic development
Newspaper advertising
b2c
Subscriber Loyalty Program
Savings Card
rewards card
Promotional lettter
Pocket Directory
Web promos
brochure
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