Mamie Lingo's profile

The Miami Herald Extra Card Branding Campaign


Introductory Direct-Mail package: Envelope, brochure, return envelope. Brochure cover shown.
4-panel, die-cut with perforated sign-up form.



Herald Subscriber Rewards Card. Logo and card designed by Mamie Lingo.


Online Extra Card promotional components. (Shown above) Sample page from Herald Subscription site,


Quarter-page newspaper ad
Half-page newspaper ad
Half-page, Vertical, newspaper ad
Sample monthly Promo Letter, featuring top rewards news and exclusive savings. Monthly direct-mailing included: Promo Letter, Pocket-sized Directory Booklet and Extra Card Newsletter.




Additional project views for this campaign are available upon request.



The Miami Herald Extra Card Branding Campaign
Published:

The Miami Herald Extra Card Branding Campaign

Art direction includes: initial logo, card design, brochures, POP items, newsletters, pocket directories. ads, online promos, etc. Additional v Read More

Published: