The IKEA Big Pencil Sale
We took an iconic piece of the famous Swedish furniture brand and transformed it into a promotional piece of communication.
The world's most famous furniture brand briefed us to advertise their winter sale but had a limited budget.
So we took the iconic IKEA pencil and gave it a twist... Actually, we gave it an extra 3 inches.
We took an iconic piece of the famous Swedish furniture brand and transformed it into a promotional piece of communication.
The world's most famous furniture brand briefed us to advertise their winter sale but had a limited budget.
So we took the iconic IKEA pencil and gave it a twist... Actually, we gave it an extra 3 inches.
COPY: When the world's largest furniture store has a sale, you need a bigger pencil.
