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How we took an iconic piece of a brand and transformed it into a promotion piece of communication.
Published:
The IKEA Big Pencil Sale
We took an iconic piece of the famous Swedish furniture brand and transformed it into a promotional piece of communication.


The world's most famous furniture brand briefed us to advertise their winter sale but had a limited budget. 
So we took the iconic IKEA pencil and gave it a twist... Actually, we gave it an extra 3 inches.
COPY: When the world's largest furniture store has a sale, you need a bigger pencil.