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    : Harvey Nichols is the purveyor of high-end fashion, ultimately keeping its shoppers fashionably first. So, what happens when popular toys findi… Read More
    : Harvey Nichols is the purveyor of high-end fashion, ultimately keeping its shoppers fashionably first. So, what happens when popular toys finding their sense of style with Harvey Nichols. Read Less
    Published:
Men's Month 2013 Campaign
 
The Challenge
We needed to encourage Male Shoppers to visit the Harvey Nichols’ Men’s Department, where they could discover the latest gizmos, gadgets and limited edition collectibles.
 
The Solution
Harvey Nichols is the purveyor of high-end fashion, ultimately keeping its shoppers fashionably first. So, what happens when limited edition collectibles become a new edition to the Men’s Department? We created a series of adverts that illustrated popular toys finding their sense of style with Harvey Nichols.
 
The Results
The idea was instantly loved by our client and rolled out in magazines as well as in-store. To further build on the idea, the Men’s Department even housed life-like ‘toys' in the latest season's essentials. 
 
"My favorite of the bunch is Harvey Nichols for its pretty tasty art direction and simplicity." - Rob Palmer, Executive Creative Director, Doner, LA - Guest Judge for bestadsontv.com, March 3rd.
Men's Month Press #1 - Robot Toy
Men's Month Press #2 - Manga Toy
Men's Month Press #3 - Vinyl Toy
Men's Month Press #4 - Vintage Toy
 
Life-like toys were created in-store showcasing the latest collection.