Side X Side
Identity for the Cadets 2013 production
The Cadets, one of the most honored drum corps in the world, announced their production for the 2013 season entitled Side by Side. The concept is based on contrast, comparison, and conflict and the production will musically and visually express this idea through different elements. My proposal for the identity of the 2013 show appeared on the corps' first tour apparel and has been utilized in several videos featuring the corps. The graphic idea is simple and in line with the production’s concept. By placing two chevrons facing each other side by side, it forms the letter “X” which stands for the word “by.” The corps will perform the music of Samuel Barber, a classical American composer, and so a classic typeface was chosen to complement the tone of the music. Screen captures are of videos by Dieter Wiselogel.