Add to Collection
About

About

A new name for a new company A joint venture between Lehman Brothers and Irish Bank IIB for the specialist mortgage market in Ireland. The chal… Read More
A new name for a new company A joint venture between Lehman Brothers and Irish Bank IIB for the specialist mortgage market in Ireland. The challenge was to create a name and identity that reflected the expertise and experience of both parties to the intermediary market as well as appealing to the end customer. A naming workshop determined Stepstone as the name most aligned to the value propostion. The new identity incorporates a fresh colour, playful imagery and the dot as a flexible element. Applications included marketing material, website, guidelines and PowerPoint templates. Read Less
Published:
Stepstone Mortgages
A new name for a new company
A joint venture between Lehman Brothers and Irish Bank IIB for the specialist mortgage market in Ireland.

The challenge was to create a name and identity that reflected the expertise and experience of both parties to the intermediary market as well as appealing to the end customer.

A naming workshop determined Stepstone as the name most aligned to the value propostion. The new identity incorporates a fresh colour, playful imagery and the dot as a flexible element.

Applications include marketing material, website, guidelines and PowerPoint templates.