Vodafone global icons
Vodafone is the world's second largest mobile telecommunications company.
Over the years Vodafone had amassed a proliferation of icons in a variety of styles which caused confusion for users interacting with it's digital applications.
Global Igloo was commissioned to create a new set of icons to be used worldwide across all digital and print applications.
Following a comprehensive audit and assessment of all icons, we developed a core set of icons to support content and help users navigate the broad range of Vodafone applications across it's global markets.
The new icons have been well received for their functionality and their ability to extend the Vodafone brand. One of the first applications to incorporate the new icons has been the Vodafone Group website.
The Vodafone Connect application icon was designed by Global Igloo as part of the new set of icons developed for Vodafone.
The Connect application allows users to keep track of devices connected to their home broadband connection.
The launcher icon adopts the continuous line style of Vodafone's new icons as well as incorporating the Vodafone speech mark symbol within it's design.
Icons form an important part of the Vodafone brand as they are used in all digital and print applications and across all it's global markets.
Following our successful launch of the new icon set for Vodafone, we designed a set of guidelines which allows for further icons to be developed as required. The guidelines are simple to use and will guarantee a consistent brand style throughout Vodafone applications.