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About

TV spot to launch WEGA from Sony in Africa.
Published:
WEGA TV launch in Africa
Bee - 30"


The first piece of information we received about this project, was that the target audience in our African markets are still migrating from black & white to color TVs.
"A picture that could fool you because it looks so real" might sound like a message from the 80s to us, but it was spot-on where it was aired.
The client over there didn't have enough money for production, so i ended up directing the commercial.
The funny thing is that the $ 40k we spent on producing this commercial was still higher than the media money spent on airing it :)
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