- Identity for my (currently) one-man army design studio which helps individuals and organizations solve business problems with Good Design . I decided to create the identity using two fonts, one whose design is imperfect,representing the human element (me) in the venture. The other, with its fine lines and balanced spacing between letters represents the machine element i.e the tools of trade.
When man and machine are brought together, they are capable of producing amazing things and that is what I wanted to capture in my identity. I acknowledge I am not perfect but I do posess the skills and tools to produce good designsSee the identity in detail below