Blup is a sound that is made when liquid such as fabric softener is being poured out of a bottle or when an object such as a stone is thrown into water, causing air bubbles to come out. A client commissioned me to rework the blup identity concept that I had created sometime back into an identity that is more balanced and one that can be applied more practically in the real world for a company that deals with cleaning agents.
Being a small world, it came as no surprise that the company was already trading under the 'blup' name brand :-)
This was a fun project as not only did it involve the redesign, but also translating various identity materials such as the manual, product names and identity assets into Spanish, with the identity being targeted for use mainly in Colombia. Have a look at the redesign and enjoy the presentation