We partnered with Richer Poorer, to re-design their P.O.P. display. Previously, Richer Poorer had made their displays in-house but came to WoodSmithe in hopes of stepping up their game in design, production and function. We set out to design a display that could hold their desired sku count of socks (in this case 72), would be flat packed/ready to ship and would compliment their manly aesthetic. Concepts were presented and RP decided on the design you see here. Socks can be accessed from all 4 sides, it's assembly is a snap and it allows for the socks to be in plain view at retailers.
Materials: baltic birch, powder coated steel, silk screen
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