• 631
  • 12
  • 1
  • by WoodSmithe 
  • We partnered with Richer Poorer, to re-design their P.O.P. display. Previously, Richer Poorer had made their displays in-house but came to WoodSmithe in hopes of stepping up their game in design, production and function. We set out to design a display that could hold their desired sku count of socks (in this case 72), would be flat packed/ready to ship and would compliment their manly aesthetic. Concepts were presented and RP decided on the design you see here. Socks can be accessed from all 4 sides, it's assembly is a snap and it allows for the socks to be in plain view at retailers.

    Materials: baltic birch, powder coated steel, silk screen

    « DTLA »