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Re-branding a company that provides therapists for schools all over the country.
Progressus Therapy places occupational and physical therapists as well as speech pathologist in primary and secondary schools around the country.
With a workforce disperse throughout the country who often feel more a part of the school district in which they're placed, the challenge was to foster a stronger relationship between Progressus and its therapists. So I helped create The Progressus Experience, a web-based professional development and community portal that connects employees to their rewards program, career advancement, job opportunities, and each other.
After clearly defining the external and internal brands, it became clear that the existing Progressus corporate identity was outdated and off message. So I created a new ID that imagines students free from disabilities and employees free to grow their careers.
Given some fairly limited third party's templates, the emphasis for this site needed to be on messaging. So I wrote and designed a carousel of images that focused on positive outcomes for students and employees.
Employee recruitment materials focused on the primary audience – females, 23-35, recent college graduates – emphasizing career advancement opportunities and Progressus' supportive environment.
Yes, print advertising still exists. But the goal was to drive readers to the website for career opportunities.