Collaboratively. For no one accomplishes anything without the insight and efforts of others. True collaboration requires transparency, trust, and a shared objective.

Articulate the goal. The real one. Not some hidden, personal or departmental one. Only when we agree on the stated goal can we begin to make the informed decisions necessary to achieve it.

It was Oliver Wendell Holmes who said, "I would not give a fig for the simplicity this side of complexity, but I would give my life for the simplicity on the other side of complexity."

And while I'm not sure a fig vs one's life is a fair – much less wise – tradeoff, I agree the guy was on to something.

Achieving exquisite simplicity is the difficult work of challenging assumptions and ensuring every decision supports the next on the way to achieving the goal.

I lead people toward goals. And in the process, enable them to grow personally and professionally and, for some, become leaders themselves. Read Less

With nearly 30 years of experience servicing a wide variety of industries, I bring a rare depth of business knowledge to the creative process. Rarer still is my ability to associate disparate aspects of business to gain insight uncommon to many of those in the creative field. Hey, I'm just saying.

This insight provides me with a more comprehensive understanding of how vital creative services can be to the success of a business. With so much business activity reliant on effective communication (externally and internally), creative capabilities should be an indispensable asset of every organization.

Any organization without that asset is missing an opportunity. I am that opportunity. Read Less