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About

Personal process book for a branding / color and materials project.
Published:
Color and Materials Process Book
: Visual research and writings
The following is a branding / color and materials process book that was done for a personal project. This project was done in conjunction with a transportation design student from Art Center College of Design. The topics explored in this process book were: vehicle branding, 3 distinct buyer profiles, visual research, design trends, color, texture, and material selections.
buyer profiles
lifestyle story
material, texture, and color studies
material, texture, and color studies
texture, lifestyle, and color studies
Buyer Profile One : The Adventure Enthusiast 
Buyer Profile Two : The Crusader Professional
Buyer Profile Three : The Refined Explorer