Tasali Potato Chips
For the relaunch of Tasali Potato Chips, the proposition was "it's all about the ridges". The ridges make it thicker, tastier, and crunchier.
We developed an integrated campaign creating a big drama around the ridges. TV, radio, print, ambient, digital... the works.
Eventually, the two things that materialized were two lonely TVCs :) C'est la vie
For the relaunch of Tasali Potato Chips, the proposition was "it's all about the ridges". The ridges make it thicker, tastier, and crunchier.
We developed an integrated campaign creating a big drama around the ridges. TV, radio, print, ambient, digital... the works.
Eventually, the two things that materialized were two lonely TVCs :) C'est la vie
