Park Jacked - The Rearview Camera Stunt

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  • How we highlighted VW's amazing bird-eye view 4-way camera to unsuspecting car owners.
     
    The Challenge
    90% of shoppers looking for a new luxury SUV will purchase a VW Toureg, only after they've test driven one. This is due to the great amount of extras they get at the standard price. We decided to highlight the awesome features of the car. One of these features, doesn't exist on any competitor model is the 4-sided area view. 

    The Solution
    So, our VW brand ambassador's took to the streets and began taking over competitor vehicles with rearview cameras on them and highlighted VW's 4-sided area view, which comes standard on the new VW Toureg.  

    The Results
    The Volkwagen call centre was flooded with inquiries and phone calls the week of the stunt and ultimately, doubled our test drive bookings for that month.
     
  • Casestudy video
  • 360 degree bird's-eye view technology in a VW.