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About

After 2 relatively wet seasons, 2013 is set to be a scorcher where fire warnings will be the norm. And the one thing rural fire fighters fear mos… Read More
After 2 relatively wet seasons, 2013 is set to be a scorcher where fire warnings will be the norm. And the one thing rural fire fighters fear most is apathy. In this hard hitting integrated campaign for the NSW rural fire service we aim to combat it. Read Less
Published:
NSW Rural Fire Service
Planning to make a plan, is not a plan. 
CREDITS

CCO: Reed Collins
CW: Reed Collins, Karl Fleet
AD: John Koay
Producer: Vicky Rhedy

Director: Dave Klaiber
Production Co: Plaza Films
Post Production: Heckler
Sound: Nylon

Radio Director: Ralph Van Dyk
Production Co: Eardrum
Studio: Bento Productions

Photographer: Andreas Smetana

Agency: The Campaign Palace
Client: NSW Rural Fire Service