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The 2012 iVillage Brand Book
iVillage branding 2012
visual brand strategy director, renato castilho
I was approached by NBC Universal's iVillage to join the Marketing and Communications department as a Consultant at the beginning of 2011. There I lead the effort to revitalize their visual language to promote cohesion across all mediums. This Brand book —in addition to an extensive Design Guidelines document and several collaterals— was created to encompass the new direction.
©2012 iVillage