N Tyler is a menswear brand that originated from London. They combine traditional tailoring and classic British sensibilities with a modern flourish to create a look that is perfect for the urban genteel.
Titled 'The Importance of Being', the entire campaign muses over the unique sartorial beat of gentlemen—the Genteel Patriarch, Self-Made Man and Heroic Artisan. These are the apostles from the fashion bible our fashion evangelists fervently worship.
And this fashion bible, is N Tyler's lookbook. Hence, for this lookbook, inspiration was drawn from the book of all books‚ the Bible. A leather bound cover and lightweight textured paper for the inserts were used to mimic the aesthetic of the Bible. To appear as if a fashion evangelist had taken the inserts from a fashion bible to create this catalogue, a torn effect was used for both the website and print advertising campaign.
Done in collaboration with Uniform.
Titled 'The Importance of Being', the entire campaign muses over the unique sartorial beat of gentlemen—the Genteel Patriarch, Self-Made Man and Heroic Artisan. These are the apostles from the fashion bible our fashion evangelists fervently worship.
And this fashion bible, is N Tyler's lookbook. Hence, for this lookbook, inspiration was drawn from the book of all books‚ the Bible. A leather bound cover and lightweight textured paper for the inserts were used to mimic the aesthetic of the Bible. To appear as if a fashion evangelist had taken the inserts from a fashion bible to create this catalogue, a torn effect was used for both the website and print advertising campaign.
Done in collaboration with Uniform.
Graphics for social platform
Behind-the-scenes outtakes
