For Sony Ericsson Walkman phones we teamed up with the award-winning music video director Bryan Barber and 3 upcoming bands to produced 3 full length music videos that ran on MTV, VH-1 and other music channels. 

The Sony Ericsson hero appeared in each of the music videos from Blue King Brown, The Cazals and Edu K. These sequences then created the TV commercial that ran simultaneously to the videos.