ambient optical test_multiópticas
According to the new campaign Multiópticas had just launched, I came up with a creative ambient intervention to make people come inside the shops with a very little budget.
The campaign was "HappyLens: glasses with built-in happiness". So, I followed the message and thought about a direct action which could be really efficient. It also links happiness to having a good eyesight.
It consists of an optical test based on a mark on the pavement and a print at the shop window. It looks basically like this:
On the shop window print people walking by the street could read the following:
Are you completely happy?
1. Go back to the line on the road.
2. Check if you can clearly read the following word.
H A P P I N E S S
3. If you can't, come inside and we´ll help you to find the true happiness.
1. Go back to the line on the road.
2. Check if you can clearly read the following word.
H A P P I N E S S
3. If you can't, come inside and we´ll help you to find the true happiness.
On the ground, you can read along the mark "CHECK YOUR HAPPINESS", which follows perfectly the campaign concept and works as a funny and philosophical call to action.
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date // 2010 - client // multiópticas (not real client) - art direction & copywriting // Germán León
