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According to the new campaign of Multiópticas, I thought about a creative ambient to make people come inside the shops. The campaign is "HappyLe… Read More
According to the new campaign of Multiópticas, I thought about a creative ambient to make people come inside the shops. The campaign is "HappyLens: glasses with built-in happiness". So, I followed the message and thought about an ambient at POS. It links also happiness with having a good eyesight. So, it consists of an optical test with a mark on the pavement and a print at the shop window. Read Less
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"Are you completely happy?
1. Go back to the line on the road.
2. Check if you can clearly read the following word.
H A P P I N E S S
3. If you can't, come inside and we´ll help you to find the true happiness."
"CHECK YOUR HAPPINESS"