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Mercedes-Benz Transporter and Mike Krüger, a famous German singer-songwriter and former craftsman himself, dedicate an entire music album to Germ… Read More
Mercedes-Benz Transporter and Mike Krüger, a famous German singer-songwriter and former craftsman himself, dedicate an entire music album to Germany’s MACHER. Read Less
Published:
 
Mercedes-Benz Transporter dedicate an entire music album to Germany’s MACHER

Mercedes-Benz Transporter and Mike Krüger, a famous German singer-sonIn 2011 Mercedes-Benz Transporters starts an orchestrated campaign for their very clients: Hands-on craftsmen, who get up early every morning to work hard. In German those people are called „MACHER“ (Doer, Maker, Man of action). A website would become the backbone and platform for the campaign, guiding small and middle sized companies throughout the campaign and changing their brand reference.
 
Client: Mercedes-Benz  |  Agency: Scholz & Friends  | Task: Creative Director

Awards: ADC, 1x Silver, 2x Bronze, 3x Auszeichnung / DDP Award 2x Gold / BOB Best of B2B 1x Gold / DDP Award "Best of Show"
Musicvideo "MACHER"
Online:
Creative Direction: Christian Mies
Art Direction: Katja Grunwald, Patricia Stolz, Jonas Christiansen
Motion: Mario Gorniok, Moril Gnoyke
Konzeption: Dietrich Pflüger, Ina Eisenbeis
Programmierung: Andreas Raßloff, Alexander Thieme, Rouven Laurien

Klassik: 
Creative Direction: Robert Krause
Art Direction: Jörg Waschescio
Text: Christian Brandes
Grafik: Anke Zink, Alice Moutinho

Postproduktion Film:
Candy Mountain GmbH
Film-/ Funkproduktion:
Bigfish Filmproduktion GmbH (Film)
Hastings Music GmbH (Funk)