- Mayonez is a typeface intended for big sizes it's specially good for commercial and editorial uses like advertising, packaging and pages with showy headlines where a warm touch want to be given.
A balance between friendliness and seriousness is achieved through the combination of opposite characteristics in the structure and contours.
- Vertical axis and rational structure for a serious character.
- Cupped serifs along with rounded endings and joinings give a soft look.
- The slightly curved horizontal strokes contribute to the organic look without making the type lack definition or look cheesy.
- As the members of the family get bolder the terminations become shorter in order to allow the reduction of the white space between the letters getting thus darker lines.
- The ascenders height matches with the caps height to allow lines to get closer and have more compact headlines.
- As Cyrillic has several lowercase letters whose shape is based on their uppercase pairs asymmetrical serifs are used to make the overall look of texts less cluttered.
- Developing more consistent italics but differentiating them from their romans at the same time implied going beyond sloping romans. That's why this set, including the figures and uppercase letters, has a fluider and simpler structure with reduced serifs.
- The character set includes a group of figures and currency symbols with standard height and another suited to match better with lowercase letters.