• Marmite conducted research to better understand the South African youth and what they thought about Marmite. The results were astonishing – Marmite had very little relevance. How could this be? How can so many people not know about such an iconic brand? We needed to change this.

    “If Mother didn’t tell you about Marmite, what else didn’t she tell you?” – A campaign line that brought to life everything unknown, interesting or downright bizarre. One thing your mother definitely didn’t tell you are scary stories – local and traditional- that spring from Halloween. Since we’ve positioned ourselves as the spread that tells you things your mother didn’t tell you, we thought it appropriate to connect the dots, and created a Halloween campaign that did just that.

    The tactical Halloween campaign ‘Don’t be afraid of the Dark’ encourages people to be brave and try the original dark stuff, because there really isn’t anything to be afraid of.
     
    Creative Directors: Jake Bester, Gareth McPherson
    Design Directors: Dani Loureiro, Bridget McLaren
    Copywriters: Jake Bester, Gisele Human, Neil Meyer, Craig Walford 
    Designers: Dani Loureiro, Bridget McLaren, Andrew Ringrose, Josh Foster
    Illustrators: Dani Loureiro, Andrew Ringrose
  • Illustration by Dani Loureiro
  • Illustration by Dani Loureiro
  • Illustration by Dani Loureiro
  • Original artwork: Andrew Ringrose
    Mural: Nick Herbert
    Animation: Natalie Perel / Nick Herbert
    Editor: Natalie Perel
    Sound design: Say Thank You
  • Wall Mural- Original artwork by Andrew Ringrose, mural by Nick Herbet
  • Original Artwork by Andrew Ringrose
  • Wall Mural- Original artwork by Andrew Ringrose, mural by Nick Herbet
  • Wall Mural- Original artwork by Andrew Ringrose, mural by Nick Herbet
  • Pack delivered to media
  • posters
  • USB drives
  • Marmite limited edition Halloween jar- design by Josh Hilton Foster
  • Marmite limited edition Halloween jar- design by Josh Hilton Foster
  • 13 Dark Tales- a book of South African ghost stories
    Written by Gisele Human, Craig Walford
    Designed by Bridget McLaren
    Illustrated by Dani Loureiro, Andrew Ringrose
  • 13 Dark Tales- book cover without dust jacket
  • Audiobooks - A recording of three of the Dark Tales 

    Director -  Gisele Human 
    Narrator -  Patrick Lyster
    Creative Director - Jake Bester & Gareth McPhearson 
    Production house - The Work Room 
    Engineer - Ryan Millard 

    The Children of Bellevue - Craig Walford 
    The Ghost & The Janitor - Gisele Human 
    The Uniondale Hitchhiker - Craig Walford 

  • Illustration by Andrew Ringrose
  • Illustration by Dani Loureiro
  • Illustration by Andrew Ringrose
  • Illustration by Andrew Ringrose
  • Illustration by Dani Loureiro
  • Illustration by Andrew Ringrose
  • Illustration by Andrew Ringrose
  • Illustration by Dani Loureiro
  • Illustration by Dani Loureiro
  •  Illustration by Andrew Ringrose
  • Illustration by Dani Loureiro
  • Illustration by Dani Loureiro
  • Illustration by Dani Loureiro
  • Marmite Figurine- Designed by Joshua Hilton Foster and Neil Meyer, modeled by Amy Rusch
  •  Marmite Figurine- Designed by Joshua Hilton Foster and Neil Meyer, modeled by Melissa Cohen
  •  Marmite Figurine- Designed by Joshua Hilton Foster and Neil Meyer, modeled by Jacqueline Viljoen
  • Design by Joshua Hilton Foster
  • Design by Joshua Hilton Foster
  • Design by Joshua Hilton Foster
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