I self initiated this s project to gain experience designing for the cycling industry.
This project allowed me to interface within the industry, understand the process and considerations while designing in it, and taking all my experiences and meshing them together to create a branded approach to a mock cycling company.
More than anything I feel like this project gave me the most satisfaction in the experience and contacts I made throughout this process. I learned that once the design is finalized there are still several instances where art direction and branding guidelines need to be re-emphasized.
My love for cycling and the culture surrounding it is something that I've always wanted to be a part of, through design I feel like I am able to achieve that goal.