MTV / EMA 2011
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About

About

Branding Package for the 2011 MTV Europe Music Awards.
Published:
Jules Vernes would be proud…or turn in his grave
 
The 2011 MTV Europe Music Awards package brought us to a whole new spectrum of production.
It’s always good to try out new things, in this case primarily…color!
As some might have recognized, we do love the monochrome worlds but here we had the chance to adapt a whole lot of color – Polynoid style. It was a great experience working closely with the people of MTV World Design Studio who pushed us constantly to make this clip as colorful as it is. Words like ‘Retina Burn’ (thanks to Scott for this formulation) and ‘Pop x 1000′ were part of our daily guidelines.
We approached the project with the need to combine the calmness of a real world lake with the biggest party mankind has ever seen at the very center of the earth. The whole clip had to feel fluently connected, and at the same time modular enough so pieces of it have the ability to stand on their own.
 FILM STILLS
CONCEPTS
STYLEFRAMES
CREDITS
 
Year: 2011
Client: MTV World Design Studio Milan
Lead Creative Direction & Production: MTV World Design Studio Milan
Production company: Blacklist (blacklist.tv) / Polynoid 
Blacklist Executive Producer: Adina Sales
Direction & Art Direction CGI: Polynoid
Artists Polynoid: Jan Bitzer, Ilija Brunck, Csaba Letay, Fabian Pross, Tom Weber, Falko Paeper, Nobuhiko Suzuki, Tom Sidji, Tim Borgmann, Jin-Ho Jeon
Sound: Michael Fakesch (michaelfakesch.com)
Much thanks to Eric Mootz (mootzoid.com)