Add to Collection
Tools Used
About

About

Milwaukee Institute of Art & Design [MIAD] Senior Exhibition 2012. Rebranding, illustrating and designing the Milwaukee Recreation for my senior … Read More
Milwaukee Institute of Art & Design [MIAD] Senior Exhibition 2012. Rebranding, illustrating and designing the Milwaukee Recreation for my senior capstone. Read Less
Published:
MKE REC
My senior exhibition at Milwaukee Institute of Art & Design

I rebranded the Milwaukee Recreation which is a non-profit dept. of
esign objective: to re-create an updated logo that was current, friendly, and proactive. 

The logo colors are to change every quarter as the organization sends out quarterly activity books per season.
Web design was also based off a seasonal concept and therefore would have a quarterly design update. Each center piece of the website would promote the seasons featured activity/sport.
A total of 24 icons were designed to represent the number of categories of available activities.
These icons were then utilized in the poster design targeted towards the youth where a series of seasonal posters would be posted through out MPS. 
Illustrations were then carried through out the youth activity book to promote other activities.