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About

About

A collaboration between Wolff Ollins and Nike Brand Design to rebrand Michelle Obama's Let's Move initiative.
Published:
LET’S MOVE
Brand identity, event design
America’s children are suffering from a host of health problems associated with poor diet and a lack of physical activity. The First Lady and Nike are leading a coalition of private businesses and public entities that will bring physical activity back to schools. These schools will be branded Let’s Move Active Schools.