Nike Camp Victory
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    An iconic brand experience at the 2012 USATF Olympic Trials. Winner of the 2012 AIA Regional Citation.
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NIKE CAMP VICTORY
Event design, architecture, digital experience, photography

Nike’s track and field athletes are the finest runners in the world. Yet it’s hard to understand how fast these athletes really are. At the Olympic Trials on Hayward Field–Nike's birthplace–we built digital experiences like a Nike+ Treadmill race and the Speed Tunnel that helped people experience how incredibly fast Nike’s runners are. Designed in partnership with Skylab, Hush and Big Giant.