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Examples of branding, marketing, and function in an artist's website. The website is his portfolio, blog, biography - and has functionality inclu… Read More
Examples of branding, marketing, and function in an artist's website. The website is his portfolio, blog, biography - and has functionality including: live calendar and list of events; forms for testimonials, quote requests, and contact; embedded YouTube videos of his art lessons, and much more. Read Less
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The prior website had since become outdated in terms of technology - method of update, and in the portfolio of work that Lars was presenting publicly. My re-design had several goals: 1) Produce a professional website, up to the standards of such a fine artist and person, 2) Combine the functions of the necessary site components into one package, 3) Develop the site completely in a self-hosted WordPress system, so that in the future - Lars or anyone with minor training could continue to manage or develop this site. All goals were achieved, and the Lars and his fans are very pleased. I continue to advise Lars on WordPress and the function of his website, but he is maintaining his calendar, pages, blog, and portfolio images.

The LarsERArts Logo is a collaboration between Lars and Jason in terms of goal, color, and design. We make a great team. I made sure that it has a graphic almost comic book pop, with additional text in the signature, phone number and Arts.com that look hand drawn. Having the phone number as a part of the logo is helpful to his marketing campaign.

The website uses a purchased WordPress template, and lots of plug-ins for look and function. I created the header using Lars' drawing and photo, and made most of the social media icons. The project was mostly about including all of the elements that Lars needed in a website, and in working with him on portfolio categories, copy, and in the addition of images that he felt represented his past work and current talents.

View the website: http://www.LarsERArts.com
Logo - 2011
The LarsERArts Logo is a collaboration between Lars and Jason in terms of goal, color, and design. We make a great team. I made sure that it has a graphic almost comic book pop, with additional text in the signature, phone number and Arts.com that look hand drawn. Having the phone number as a part of the logo is helpful to his marketing campaign.
Website - Homepage - 2011
The main page on Lars' website includes a live tag cloud with links to his portfolio and blogs, a rotating series of images to the right of that, five random featured images from his sixteen category portfolio, a live Google Calendar of his appearances, links to all of his social media, and a live Twitter feed with the two latest posts from @LarsERArts.
Website - Portfolio - 2011
Lars' portfolio is the centerpiece and showpiece of this entire website. His talents and range also span twenty+ years and two continents. It is always a pleasure to work on a website where content is king. The portfolio pages are basically blogs, categorized as "Portfolio" and displayed on this page dynamically and in a specified order. A click of each image or "View Project" takes the viewer to a page about that category with text slideshow and thumbnail images.
Website - Portfolio Slideshow - 2011
This is a page detail from Lars' Studio Portraits page. At the time of this screenshot, there were 115 images in this slideshow. The slideshow advances automatically, but can be controlled by a mouse click on one of three sets of arrows or on the thumbnails themselves. An image click pops up a full size image as a part of a full-size slideshow. Lars' artistic talents were the best asset in making this an amazing website.
Website - Forms - 2011
Forms were created for contacting Lars, requesting a quote, and submitting a testimonial. Here's an example of the styling. The results are automatically stored in a database, and e-mailed to the Lars.